Nigute imishinga yimiti ikora Marketing ya enterineti?

Kuva: Yijietong

Hamwe nogutezimbere politiki yo kuvugurura ubuvuzi no guteza imbere amasoko rusange yigihugu, isoko ryimiti ryarushijeho kuba ryiza.Hamwe no guhatana gukabije, interineti yazanye amahirwe mashya yiterambere munganda zimiti.

Umwanditsi atekereza ko uburyo bwa "Internet plus" butandukanye ninganda za interineti mugutezimbere amashanyarazi atanga ubuvuzi butandukanye nubucuruzi gakondo.Uburyo bwo guteza imbere ubucuruzi bwa interineti ninganda gakondo zimiti zishobora kwitwa "+ Internet", ni ukuvuga guteza imbere imishinga mishya yubucuruzi kumurongo mugihe uhuza ubucuruzi bwubucuruzi bwa interineti.Muri uru rwego, gusa usesenguye amahirwe yisoko, gusobanura ubushobozi bwabo no kubaka uburyo bushya bwo kugurisha ubucuruzi bwa enterineti bishobora gutangiza imishinga kandi ikirinda inzira.

Kugira ngo uhabwe amahirwe yo kwisoko, uruganda rukora imiti rugomba kwitegura neza kwamamaza imbere no hanze.Ubwa mbere, dukwiye gusesengura amahirwe yo kubungabunga ibidukikije yo hanze no kubaka umutungo uhuye.Kuva farumasi ya Jingdong, ubuzima bwa Ali na kangaido binjiye murwego rwa farumasi ya e-ubucuruzi, bahindutse buhoro buhoro ibigo byambere muri uru rwego.Uruganda rwa farumasi rushobora gufatanya nubu bucuruzi bwa e-farumasi, gushinga amaduka yabo bwite, gukoresha neza umutungo wabo, kandi buhoro buhoro ufungura inzira nshya yo kugurisha e-bucuruzi kuva mubikorwa byo kwamamaza kumurongo kugeza kubaka ibicuruzwa.

Tiktok, Kwai, nibindi, urubuga rugufi rwa videwo ruzwi cyane, nka jitter, ukuboko kwihuta, nibindi, birenze kure ibitekerezo byabantu.Uburyo bwa O2O kumurongo hamwe nuburyo bwo guhuza kumurongo byazanye amahirwe mashya yubucuruzi kumasosiyete yibiyobyabwenge kumenyekanisha ubumenyi bwabo nibirango.Amavidewo magufi yujuje ibisabwa ndetse no kwamamaza kumurongo kumurongo no gutezimbere imiyoboro ntagushidikanya gutwara ibicuruzwa byabakiriya.

Kugirango wubake interineti yubucuruzi, ibigo bigomba kubanza gukora ibishushanyo mbonera byo murwego rwo hejuru, kandi birashobora guhitamo cyangwa kugura porogaramu zitanga amasoko zibereye abakiriya, bidashobora kunoza imikorere yo kugurisha gusa, ahubwo binatanga serivisi nziza kubakiriya.Kurugero, ibigo bikorerwamo ibya farumasi hamwe nitsinda ryibiyobyabwenge byandikirwa hamwe numuyoboro wabakiriya barashobora kubaka sisitemu ya serivise ya dogiteri hamwe na wechat nkitwara hamwe na sisitemu yo kuzamura imibare ishobora kumenya imirimo yo gusura, ubushakashatsi ku isoko nibindi.Bisa nuburyo bworoshye kandi bufatika bwa sisitemu ya serivise, ntabwo ikora neza, ariko kandi ikorana.Bizagenda bihindagurika buhoro buhoro muburyo bwo kuzamura isoko yimiti yigihe kizaza, kandi bumenye imirimo yo kugisha inama imiti, gukurikiraho kwibutsa no gusangira uburambe kubarwayi.Turashobora guhanura ko kubaka sisitemu ya serivise ya digitale yinganda zimiti, abaganga nabarwayi ntabwo aricyerekezo cyiterambere rirambye ryinganda zimiti, ahubwo ni ikimenyetso cyimbaraga zo guhatanira imishinga yimiti.

Muburyo bwa "+ Internet", e-ubucuruzi Ishami ryimiti yimiti ishinzwe cyane cyane ibibazo byose bijyanye no kugurisha interineti no gucunga ibicuruzwa.Mubisanzwe ni ishami ryigenga, urebye imirimo ibiri yo kugurisha ibicuruzwa no kumenyekanisha ibicuruzwa, ni ukuvuga, imikorere yitsinda ryo kugurisha kuri interineti + itsinda ryamamaza: itsinda ryo kugurisha interineti rishinzwe kugurisha ibicuruzwa kumuyoboro wa interineti;Itsinda ryamamaza interineti rifite inshingano zo gukora ibikorwa byose byo kwamamaza kumurongo no kubaka ibicuruzwa nibicuruzwa, bisa nubuyobozi bwa interineti gakondo.

Itsinda rishinzwe kugurisha ishami rya e-ubucuruzi ririmo kwagura ibicuruzwa kumurongo, kubungabunga ibiciro kumurongo, mugutezimbere sitasiyo ya e-ubucuruzi, no guteza imbere ibikorwa byo kwamamaza kumurongo.Birakenewe gutegura gahunda rusange yo kugurisha ya e-ubucuruzi, kwerekana no gucunga abakiriya bagenewe, gucunga abagurisha e-bucuruzi, no gutanga serivisi zabakiriya.Itsinda ryamamaza e-ubucuruzi rishinzwe cyane cyane kumenyekanisha kumurongo wibicuruzwa cyangwa ibicuruzwa byumushinga, gutegura no gushyira mubikorwa ingamba zitumanaho, kuvuga inkuru zamamaza, gukora ibikorwa byamamaza, nibindi (reba Ishusho).

Twabibutsa ko ibiciro byibicuruzwa kumurongo no kumurongo bigomba guhuzwa, kandi nibyiza gutandukanya ibisobanuro kugirango wirinde kwivanga hagati yamasoko kumurongo no kumurongo.Mubyongeyeho, kuzamurwa kumurongo byita cyane kubihe kandi bifite byinshi bisabwa nyuma yo kugurisha.Kubwibyo, gusobanura imikorere no kugabana isoko bitandukanye nubuyobozi gakondo bwa interineti.Ibi birasaba ibigo gutangirira kubikorwa byubucuruzi, kwiyubakira uburyo bwo kugurisha kuri interineti, gufata abarwayi nkikigo, guhora tunoza serivisi nziza, no gushakisha uburyo bushya bwo kugurisha mumahirwe mashya yiterambere.