Ivela: Yijietong
Ngokukhuthazwa komgaqo-nkqubo wohlaziyo lwezonyango kunye nophuhliso lokuthengwa kwempahla ephakathi kuzwelonke, imarike yoxubo-mayeza iye yabekwa emgangathweni ngakumbi.Ngokhuphiswano oluya lusanda, i-Intanethi izise amathuba amatsha ophuhliso kumashishini axuba amayeza.
Umbhali ucinga ukuba imo "ye-Intanethi kunye" eyahlukileyo kumashishini e-Intanethi ekuphuhliseni umboneleli wombane wezonyango ihluke kumashishini emveli.Indlela yokuphuhlisa ishishini le-Intanethi ngamashishini amayeza emveli inokubizwa ngokuba "+ I-Intanethi", oko kukuthi, ukuphuhlisa iimodeli zeshishini elitsha emgceni ngelixa udibanisa ishishini lamashishini angaxhunyiwe kwi-intanethi.Kulo mmandla, kuphela ngokuhlalutya amathuba emarike, ukucacisa amandla abo kunye nokwakha imodeli entsha yokuthengisa ishishini le-Intanethi banokubamba amashishini eli thuba lophuhliso elinqabileyo kwaye aphephe ukuphambuka.
Ukuthatha ithuba lemarike, amashishini axuba amayeza kufuneka enze amalungiselelo afanelekileyo okuthengisa ngaphakathi nangaphandle.Okokuqala, kufuneka sihlalutye amathuba angaphandle kokusingqongileyo kweshishini kwaye sakhe izibonelelo zeshishini ezihambelanayo.Ukusukela kwikhemesti ye-Jingdong, impilo ka-Ali kunye ne-kangaido bangene kwicandelo lorhwebo lwe-e-commerce, ngokuthe ngcembe baye baba ngamashishini aphambili kule ndawo.Amashishini amayeza anokusebenzisana nolu rhwebo lwe-e-commerce, ukuseka iivenkile zabo zeflegi, basebenzise ngokupheleleyo izixhobo zabo ezahlukeneyo, kwaye ngokuthe ngcembe bavule amajelo amatsha okuthengisa i-e-commerce ukusuka kwimisebenzi yokuthengisa kwi-intanethi ukuya kulwakhiwo lophawu.
I-Tiktok, i-Kwai, njalo njalo, iiplatifomu zevidiyo ezimfutshane ezidumileyo, ezifana nejitter, isandla esikhawulezayo, njl., zikude ngaphaya kwengcamango yabantu.I-O2O ekwi-intanethi kunye nemowudi yokudityaniswa ngaphandle kwe-intanethi izise amathuba amatsha oshishino kwiinkampani zamachiza ukuba zandise ulwazi lwazo kunye nophawu.Iividiyo ezithobelayo ezimfutshane kunye nokunyuswa kohlobo lwe-intanethi kunye nokwandisa inethiwekhi ngokungathandabuzekiyo kuqhuba imfuno yemveliso yomthengi.
Ukwakha imodyuli yeshishini le-Intanethi, amashishini kufuneka aqale enze olwawo loyilo lomgangatho ophezulu, kwaye anokwenza ngokwezifiso okanye athenge ii-apps zokuthengwa kwempahla ezifanelekileyo kubathengi, ezingenakuphucula nje ukusebenza kakuhle kwentengiso, kodwa zibonelele ngcono ngeenkonzo kubathengi.Ngokomzekelo, amashishini amayeza kunye neqela leziyobisi kunye nenethiwekhi yabathengi bakagqirha unokwakha inkqubo yenkonzo kagqirha wedijithali kunye ne-wechat njengomphathi kunye nenkqubo yokunyusa idijithali enokuqonda imisebenzi yokutyelela, uphando lwemarike kunye nokunye.Ngokufana nale nkqubo yenkonzo yedijithali efanelekileyo kunye nesebenzayo, ayisebenzi nje kuphela, kodwa iyasebenzisana.Iya kuthi kancinane iguquke ibe yimowudi yokukhuthaza imarike yexesha elizayo yoxubo-mayeza, kwaye iqonde imisebenzi yokubonisana namayeza, isikhumbuzo sokulandelela kunye nokwabelana ngamava okubuyisela kwizigulane.Kunokuqikelelwa ukuba ukwakha inkqubo yenkonzo yedijithali yamashishini amayeza, oogqirha kunye nezigulane azikho nje ulwalathiso lophuhliso lwexesha elide lwamashishini amayeza, kodwa kunye nokubonakaliswa kwamandla okukhuphisana kwamashishini amayeza.
Kwimowudi "+ ye-Intanethi", iSebe le-e-commerce lamashishini axuba amayeza linoxanduva ikakhulu kuyo yonke imicimbi enxulumene nokuthengiswa kwe-Intanethi kunye nolawulo lweemveliso zeshishini.Ngokuqhelekileyo isebe elizimeleyo, lithathela ingqalelo imisebenzi emibini yokuthengisa imveliso kunye nokukhuthazwa kwe-brand, oko kukuthi, umsebenzi weqela lokuthengisa i-Intanethi + iqela lokunyusa: iqela lokuthengisa i-Intanethi lijongene nokuthengiswa kweemveliso kwitshaneli ye-Intanethi;Iqela lokukhuthaza i-Intanethi linoxanduva lokuqhuba yonke imisebenzi yentengiso ye-intanethi kunye nokwakhiwa kwebhrendi yeemveliso kunye neempawu, ezifana nolawulo lwebrendi yemveli ngaphandle kweintanethi.
Iqela leentengiso zesebe le-e-commerce libandakanya ukwandiswa kwentengiso ye-intanethi yemveliso, ukugcinwa kwexabiso lesitishi se-intanethi, ekuphuculweni kwesikhululo sorhwebo lwe-e-commerce, kunye nophuhliso lwemisebenzi yokwazisa nge-intanethi.Kuyimfuneko ukwenza isicwangciso sokuthengisa ngokubanzi se-e-commerce, isikrini kunye nokulawula abathengi abajoliswe kuyo, ukulawula abathengisi be-e-commerce, kunye nokubonelela ngeenkonzo zabathengi.Iqela le-e-commerce lokukhuthaza i-brand brand lijongene ikakhulu ne-intanethi ye-intanethi ye-brand brand brands okanye i-brand brands, ukucwangcisa kunye nokuphumeza izicwangciso zonxibelelwano, ukuxelela amabali e-brand, ukwenza imisebenzi ye-brand, njl. (jonga uMfanekiso).
Kufuneka kuqatshelwe ukuba amaxabiso eemveliso kwi-intanethi kunye ne-offline kufuneka zidityaniswe, kwaye kungcono ukwahlula iinkcukacha ukuphepha ukuphazamisana phakathi kweemarike ze-intanethi kunye ne-offline.Ukongeza, ukukhushulwa kwi-Intanethi kunikela ingqalelo ngakumbi ekufikeni kwexesha kwaye kuneemfuno eziphezulu zenkonzo emva kokuthengisa.Ke ngoko, inkcazo yokusebenza kunye nolwahlulo lwentengiso lwahlukile kulawulo lwendabuko olungaxhunyiwe kwi-intanethi.Oku kufuna ukuba amashishini aqale kwimodeli yoshishino, azakhele imodeli yokulawula ukuthengiswa kwe-Intanethi, athathe izigulane njengeziko, aphucule rhoqo umgangatho wenkonzo, kwaye ahlolisise imodeli entsha yokuthengisa kumathuba amatsha ophuhliso.
Ixesha lokuposa: Nov-19-2021