Kusuka ku: Yijietong
Ngokugqugquzelwa kwenqubomgomo yokuguqulwa kwezokwelapha kanye nokuthuthukiswa kokuthengwa kwempahla kuzwelonke, imakethe yemithi iye yaphinde yalinganiswa.Ngokuncintisana okushubile, i-inthanethi ilethe amathuba amasha okuthuthukisa ezinkampanini ezithaka imithi.
Umbhali ucabanga ukuthi imodi "ye-inthanethi plus" ehlukile kumabhizinisi e-inthanethi ekuthuthukiseni umphakeli kagesi wezokwelapha ihlukile kuleyo yamabhizinisi endabuko.Imodi yokuthuthukisa ibhizinisi le-inthanethi ngamabhizinisi wendabuko ethaka imithi ingabizwa ngokuthi “+ I-inthanethi”, okungukuthi, ukuthuthukisa amamodeli ebhizinisi amasha kulayini ngenkathi kuhlanganisa ibhizinisi lamabhizinisi angaxhunyiwe ku-inthanethi.Kulo mkhakha, kuphela ngokuhlaziya amathuba emakethe, ukucacisa amandla awo kanye nokwakha imodeli yokuthengisa yebhizinisi le-inthanethi entsha amabhizinisi angakwazi ukubamba leli thuba lentuthuko eyivelakancane futhi agweme ukuphambukela.
Ukusebenzisa ithuba lemakethe, amabhizinisi emithi kufanele enze amalungiselelo amahle okuthengisa kwangaphakathi nangaphandle.Okokuqala, kufanele sihlaziye amathuba angaphandle emvelo ebhizinisi futhi sakhe izinsiza zebhizinisi ezihambisanayo.Kusukela ikhemisi lase-Jingdong, i-Ali health kanye ne-kangaido bangena emkhakheni we-e-commerce wezokwelapha, kancane kancane baye baba amabhizinisi ahamba phambili kulo mkhakha.Amabhizinisi emithi angakwazi ukubambisana nalezi zimakethe ze-e-commerce, asungule izitolo zawo ezihamba phambili, asebenzise ngokugcwele izinsiza zawo ezihlukahlukene, futhi kancane kancane avule iziteshi zokuthengisa ze-e-commerce kusukela emisebenzini yokukhangisa ku-inthanethi kuya ekwakhiweni komkhiqizo.
I-Tiktok, i-Kwai, njalonjalo, amapulatifomu evidiyo amafushane adume kakhulu, njenge-jitter, isandla esisheshayo, njll., angaphezulu kakhulu kokucatshangwa ngabantu.I-O2O eku-inthanethi kanye nemodi yokuhlanganisa engaxhunyiwe ku-inthanethi ilethe amathuba amasha ebhizinisi ezinkampanini zezidakamizwa ukuthi zandise ulwazi lwazo kanye nomkhiqizo.Amavidiyo amafushane athobelayo kanye nokukhushulwa komkhiqizo ku-inthanethi kanye nokwenza kahle kwenethiwekhi ngokungangabazeki kuqhuba isidingo somkhiqizo weklayenti.
Ukuze kwakhiwe imojuli yebhizinisi le-inthanethi, amabhizinisi kufanele aqale enze idizayini yawo yezinga eliphezulu, futhi angenza ngendlela oyifisayo noma athenge izinhlelo zokusebenza zokuthenga ezifanele amakhasimende, ezingakwazi nje ukuthuthukisa ukusebenza kahle kokuthengisa, kodwa futhi zinikeze kangcono amasevisi kumakhasimende.Isibonelo, amabhizinisi emithi aneqembu lemithi kadokotela kanye nenethiwekhi yekhasimende likadokotela angakha isistimu yesevisi kadokotela yedijithali ene-wechat njengenkampani yenethiwekhi kanye nesistimu yokuphromotha yedijithali engakwazi ukubona imisebenzi yokuvakasha, ucwaningo lwemakethe nokunye.Ngokufana nalolu hlelo lokusebenza lwedijithali olulula futhi olusebenzayo, alusebenzi nje kuphela, kodwa futhi luyasebenzisana.Kancane kancane izoshintsha ibe indlela evamile yokukhangisa emakethe yemithi yesikhathi esizayo, futhi ibone imisebenzi yokubonisana nemithi, isikhumbuzo sokulandelela kanye nokwabelana ngolwazi lokubuyisela ezigulini.Kungabikezelwa ukuthi ukwakha uhlelo lwenkonzo yedijithali yamabhizinisi emithi, odokotela neziguli akuyona nje isiqondiso sokuthuthukiswa kwesikhathi eside kwamabhizinisi emithi, kodwa futhi kuwumfanekiso wamandla okuncintisana amabhizinisi emithi.
Kumodi "+ ye-inthanethi", uMnyango we-e-commerce wamabhizinisi emithi unomthwalo wemfanelo wazo zonke izindaba ezihlobene nokuthengiswa kwe-inthanethi nokuphathwa kwemikhiqizo yebhizinisi.Ngokuvamile umnyango ozimele, ucabangela imisebenzi emibili yokuthengiswa komkhiqizo nokukhuthazwa komkhiqizo, okungukuthi, umsebenzi weqembu lokuthengisa le-intanethi + iqembu lokuphromotha: iqembu lokuthengisa i-Inthanethi libhekene nokuthengiswa kwemikhiqizo esiteshini se-Inthanethi;Ithimba lokuphromotha i-inthanethi linesibopho sokwenza yonke imisebenzi yokuphromotha ku-inthanethi kanye nokwakhiwa komkhiqizo wemikhiqizo nemikhiqizo, okufana nokuphathwa komkhiqizo wendabuko okungaxhunyiwe ku-inthanethi.
Ithimba labathengisayo lomnyango we-e-commerce lihlanganisa ukunwetshwa kokuthengiswa kwemikhiqizo ku-inthanethi, ukugcinwa kwamanani entengo yesiteshi esiku-inthanethi, ekwenziweni kahle kwesiteshi sokuhweba nge-e-commerce, kanye nokuthuthukiswa kwemisebenzi yokukhangisa ku-inthanethi.Kuyadingeka ukwenza uhlelo lokuthengisa oluphelele lwe-e-commerce, ukuhlola nokuphatha amakhasimende okuqondiwe, uphathe abathengisi be-e-commerce, futhi unikeze izinsizakalo zamakhasimende.Ithimba elikhuthaza uhlobo lwe-e-commerce linomthwalo wemfanelo ngokuyinhloko wokuphromotha ku-inthanethi kwemikhiqizo yemikhiqizo noma izinhlobo zamabhizinisi, ukuhlela nokusebenzisa amasu okuxhumana, ukuxoxa izindaba zomkhiqizo, ukwenza imisebenzi yomkhiqizo, njll. (bona Umfanekiso).
Kufanele kuqashelwe ukuthi izintengo zemikhiqizo eku-inthanethi nokungaxhunyiwe ku-inthanethi kufanele zihlanganiswe, futhi kuhle kakhulu ukuhlukanisa izicaciso ukuze ugweme ukugxambukela phakathi kwezimakethe eziku-inthanethi nezingaxhunyiwe ku-inthanethi.Ngaphezu kwalokho, amaphromoshini aku-inthanethi anaka kakhulu ukufika kwesikhathi futhi anezidingo eziphakeme zesevisi yangemuva kokuthengisa.Ngakho-ke, incazelo yokusebenza nokuhlukaniswa kwemakethe kuhlukile ekuphatheni okungokwesiko okungaxhunyiwe ku-inthanethi.Lokhu kudinga amabhizinisi ukuthi aqale kumodeli yebhizinisi, azakhele imodeli yawo yokuphatha ukuthengiswa kwe-inthanethi, athathe iziguli njengesikhungo, athuthukise njalo ikhwalithi yesevisi, futhi ahlole imodeli yokuthengisa entsha kumathuba amasha okuthuthukiswa.
Isikhathi sokuthumela: Nov-19-2021